Who coined the word “makeup”?
Estée LauderEstée Lauder
13%Elizabeth ArdenElizabeth Arden
12%The word “makeup” was coined by Max Factor, or Maksymilian Faktorowicz, a Polish American businessman and beautician. He had been producing cosmetics for movie actors for many years, and saw an opportunity to market Hollywood glamour to the general public. In 1920, Factor introduced his new cosmetics line, called “Society Make-up,” coining the term in the process. The line was an instant success, allowing fans to emulate the looks of their favorite stars of the silver screen.
Source: Elle